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Financial Technology Company
Role
Content Strategist
Project type
Social Media Audit , Brand Development
Project type
Brand Development
Location
Atlanta
Business Goals Reached
Identified key holes in buyer profile demographics that led to new marketing campaigns, media assets, and growth plans
Drove sustainable investor acquisition and loyalty
They approached me with a challenge: their social media presence relied on a disorganized paid media strategy and lacked any organic foundation. A thorough social media audit, well-crafted strategic content pillars, target demographic research, and detailed audience personas set the stage for sustained growth in their organic social media presence.
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