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Philanthropic Wealth Advisor
Role
Brand Strategist, Creative Director
Project type
Brand Redesign
Location
New Orleans, LA
Project type
Social Media Audit
Business Goals Reached
Differentiated client's brand from competitors, ensuring it is memorable, recognizable, and easy to connect with
The advisor sought a complete rebrand that embodied her essence—textured, cultured, shapely, interesting, detailed, bold, storied, grounded, malleable, abstract, connected, and clean. I started by curating a mood board with carefully selected images to ensure her buy-in, which she enthusiastically embraced.
The rebrand was a success.
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